Hello fellow readers. I read an interesting blog post today that I thought I’d share with you…not because I agree with it, but because I disagree with it. It made me wonder where you stand and whether I am odd in my ebook purchasing behavior. Perhaps more people do buy ebooks the way that the blog post suggests than the way I buy.
The post How book stores foster ebook sales | 52 Tiger by Dave Caolo on January 8th in the 52 Tiger Blog suggests that perhaps Barnes and Noble are being short-sighted in closing brick and mortar stores.
In the post he says ”Ebook sales likely had a significant role in B&N’s decision to close those locations, which is interesting as brick-and-mortar book stores foster ebook sales.
The practice of “showrooming” — seeing a thing before buying it — affects buying behavior. Specifically, customers are more likely to buy an ebook after seeing its physical counterpart in a store.”
I suppose this is true for me in regard to some genres. For example, I might be more inclined to buy a quilt book after seeing a physical copy, but then, I’m not likely to buy an ebook version of a quilt book. The same is true of cookbooks. I might be more inclined to buy a cookbook after seeing a physical copy. But I wouldn’t be likely to buy an ebook version anyway.
With fiction seeing a physical copy does nothing to spur me to buy a book. I don’t go to physical bookstores to find fiction as I prefer reading on my Kindle Fire and I can much more easily drill down to what I am looking for searching via Amazon than I can going to a brick and mortar store which will have fewer offerings and it will be harder to find what I’m looking for because I can’t search in the physical store using keywords or tags as I can at Amazon. At Amazon the single thing that spurs more purchases than anything else is their list of books that others who bought what I am looking at also bought. I find a lot of books that I wouldn’t know about that way.
What about you? Do you see paper books and then go buy ebook versions? Does seeing the paper version inspire you to buy the ebook version? Does this happen / or not happen with some types of books and not others or across the board? Please weigh in, I’d like to hear your thoughts on the subject.
I’m worried that I may be outside the mainstream of book buying behavior. Please do your part to put my mind at ease or confirm my worst fears by leaving your comments below.
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