A recent post on whether swag sells books brought up some interesting comments. It seems the general consensus both here and at Roni Loren’s blog is that readers enjoy getting some kinds of swag but that most of the swag we give away as authors and publishers does very little to actually sell books.
Readers at this blog said the thing that was most effective in turning them onto new books were blog tours. I agree. I’ve bought more than my fair share of books after reading about a book on a blog tour stop.
So…our readers here say that blog tours are the most effective way of snaring their attention. That did leave me with one question…what kind of posts at blogs do you most enjoy? Do you prefer interviews with the author? The hero? The heroine? The villain? A topical post on something that relates to the book? What types of blog posts are most likely to cause you to look seriously at an author’s work?
Karen mentioned that she follows blog tours largely for the prizes…and she particularly likes gift cards. What about you? Do you follow blog tours for the prizes? What types of prizes do you enjoy the most?
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